Road Safety

This commercial previously shown in movie theatres was broadcast by regular and specialized television channels in a 30-second format. The message "speeding can slow you down for life" was adapted for broadcast by Montréal's English-language radio networks.

The SAAQ was recognized (in French) by the Francopub awards as part of the Francofête 2006 for the quality of the French used in the wheelchair commercial.

• QuickTime – 1.4 Mo - 30 seconds
• Windows Media Player – 1.5 Mo - 30 seconds

This 30-second message in both movie theatre and Web formats was intended to show the adverse consequences of speeding, to make young drivers assume responsibility for their behaviour and to get them to reduce their speed. One of the factors likely to encourage a change in behaviour is the prospect of ending up disabled because of a road accident.

• QuickTime – 1.5 Mo - 30 seconds
• Windows Media Player – 1.0 Mo - 30 seconds

This commercial had a 60-second version for movie theatres and a 30-second version for television, which was broadcast on Musique Plus in addition to electronic Zoom displays (sound). The message to young people was that while they claim to be excellent drivers and have good reflexes, some things are out of their control and cannot escape the laws of physics.

• QuickTime – 3.4 Mo - 60 seconds
• Windows Media Player – 5.9 Mo - 60 seconds

This 30-second movie theatre commercial showed a vehicle odometer gaining speed up to impact. Interactive Zoom displays (sound) in bars.

• QuickTime – 2.6 Mo - 55 seconds
• Windows Media Player – 2.7 Mo - 55 seconds

This 30-second television commercial was extracted from a 4-minute video (Musique Plus) that showed a young man crash and die as a result of attempting to defy the laws of physics, all for the love of speed. His friends filmed and witnessed the accident. The victim's father gave the video cassette to the SAAQ in the hope that it would help raise the awareness of young drivers.

• QuickTime – 1.2 Mo - 30 seconds
• Windows Media Player – 1.5 Mo - 30 seconds

This is a 30-second television commercial on the tragic demise of Sophie B., who died in a speed-related accident caused by her boyfriend Éric.

AAMVA (American Association of Motor Vehicle Administrators) Eastern Regional Award (in French) given to the SAAQ in the two-minute and under video category for "The Room."

• QuickTime – 5.7 Mo - 30 seconds
• Windows Media Player – 1.7 Mo - 30 seconds