Road Safety

Operation Snow Removal

The Société de l'assurance automobile du Québec (SAAQ) is once again running an awareness campaign about snow removal. This campaign encourages road users, more specifically pedestrians, to stay back from snow removal trucks and equipment during snow removal operations. These vehicles have many blind spots which can make them difficult to manoeuvre. They need more room to do their work.

The 15- and 30-second TV commercials will be broadcast on the main French-language networks until February 6, 2011. The ad features several vehicles plowing snow during a snow removal operation. Various trucks can be seen busily clearing the screen to a lively musical soundtrack while an off-screen voice calls on road users to stay back from snow removal trucks and equipment for their own safety. Plus, a new twist will be added to the campaign this winter: the 15-second version will be broadcast on giant screens in 15 Métro stations in the City of Montréal.

This winter,
for your own safety
during snow removal operations,
be careful.

Television Commercials - Be careful. We're plowing through.