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Road Safety
2009 Radio Campaign: Always... Buckle Up!
In autumn 2009, the SAAQ ran a radio campaign from September 14 to October 12 to remind everyone who rides in an automobile about the importance of wearing their seat belt. The message was clear: “Buckle up... Always!” This campaign included two ads, each specifically adapted to day time and night time broadcast. Listeners were made to realize that a simple act like buckling their seat belt can save their lives.
Wearing a seat belt reduces by half the risk of being seriously injured or killed in an accident. Despite this fact, many people still don't buckle up: from 2004 to 2008, 33% of deceased drivers were not wearing their seat belt. If all vehicle occupants wore their seat belt, 65 deaths and 180 serious injuries would be avoided every year.
Radio Ad
Ad broadcast from September 14 to October 12, 2009.
