Road Safety

2012 Campaign

Theme and Target Groups

The SAAQ joined forces with the Association du transport écolier du Québec (ATEQ) to launch the 24th edition of the school bus transportation safety campaign from January 30 to February 10, 2011, under the theme of “Do you see me?”.

The campaign targeted two groups:

• road users;
• children between the ages of 5 and 12.

The slogan “Do you see me?” is a reminder to road users of the importance of obeying road signs and traffic signals and to watch out for school buses which make many stops along their route.

This slogan is also a message to school children to make sure the driver sees them at all times, especially when crossing the road and getting on or getting off a school bus.

Instructional Material

Each teacher receives a storybook, an instructional information sheet and poster for classroom activities. Also each student receives a leaflet with a safety message for parents.

To support the campaign, radio messages, campaign pins and Zoom posters have been prepared to promote the event.

.

Top of SectionTop of Page