Around the next curve, at an intersection, at an exit - ride smart! The SAAQ broadcast a 30-second television commercial and a radio ad to encourage motorcyclists and other motorists to be on the lookout for danger on the road.
Television Commercial
Television commercial broadcast on all major French-language networks in Québec from March 30 to April 20, 2009.
Radio Ad
A 30-second radio ad, broadcast from March 30 to April 20, 2009, on the major English-language networks.
Web Site
www.premieressorties.com (in French) online from March 30 to May 30, 2009.