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Road Safety
2008 Campaign – Be On the Lookout for Danger!
To raise awareness among motorcyclists and motorists about watching out for danger on the road, the SAAQ broadcast a TV commercial and a 30-second radio ad.
TV Commercial
Motorcyclists, be on the lookout for danger! – Ad broadcast on the main French-language television networks in Québec from April 14 to May 11, 2008.
Radio Commercial
A 30-second ad broadcast on the main English-language radio stations from April 14 to May 11, 2008.
Last Modification: 2012-05-10
