Road Safety

2011 Poster Campaign – Don't wait until you're dead from fatigue... Stop!

The SAAQ is taking advantage of the summer season and the long drives that come with it to raise Québec driver awareness about fatigue-impaired driving. With its poster campaign, the SAAQ wishes to help them recognize the first signs of fatigue and encourage them to pull over to a safe place so that their state of fatigue does not end in a tragedy.

Third leading cause of road accidents, after alcohol and speeding

In Québec, fatigue-impaired driving is responsible for an average of 124 deaths a year. Like alcohol, fatigue reduces a driver's concentration, judgment and reflexes. Unfortunately, too many drivers overestimate their alertness and ability to drive when they should pull over and rest.

Poster campaign

From June 20 to September 11, a poster campaign is conducted through the Zoom Media network, particularly in restaurants located near certain highway exits. The Ministère des Transports will also put up highway road signs to encourage drivers to stop before it is too late.

This summer, don't let fatigue drive you into the ground...
Stop before it's too late!