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Road Safety
2007 Campaign – Accidents hurt... a lot of people
As part of Road Safety Year in 2007, the SAAQ featured this theme in a comprehensive awareness campaign about the consequences of road crashes and the consequences on the families of victims.
Because accidents hurt a lot of people, the SAAQ wanted to remind the public to understand the importance of behaving responsibly on the road.
Consequences of an Accident Due to Impaired Driving
What happens when police officers wake you in the early hours of the morning and ask if you are the father or mother of... What happens if you are young, with your life ahead of you, and in an instant a preventable tragedy changes your life forever?
This third campaign message, which focuses on the consequences of alcohol- or drug-impaired driving, was a reminder that if you're under the influence, don't drive.
Advertising and Posters
Television Commercial
A 30-second commercial broadcast between May 28 and June 24, 2007 on the main French language television networks.
- QuickTime: 1.7 Mb - 30 seconds
(in French) - Window Media Player: 3.9 Mb - 30 seconds (in French)
Radio Promotion
Promotional activities with radio stations Radio Énergie and Rock Détente – the message was broadcast on Québec networks between May 28 and June 24, 2007.
Posters
ZOOM posters (PDF in French): 1.7 Mb - 2 pages) placed in bars and restaurants that cater to young people.
Movie Theatres
Movie theatre slide shows between May 25 and June 22, 2007
Other Commercials
The SAAQ reminds drivers that behaving responsibly on the road is the best protection... for life. We are all responsible for our conduct on the road.
