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Road Safety
2007 Campaign - Accidents hurt... a lot of people
As part of Road Safety Year in 2007, the SAAQ featured this theme in a comprehensive awareness campaign about the consequences of road accidents and the consequences on the families of victims.
Because accidents hurt... a lot of people, the SAAQ would like you to realize the importance of behaving responsibly on the road.
Consequences of an Accident on Loved Ones
What happens in a hospital emergency ward when physicians attempt to resuscitate a crash victim? What happens when the person doesn't make it?
And how does this type of accident affect a family?
The message focused on the consequences an accident has on a family. It was a reminder that accidents hurt... a lot of people. Re-enacting a side-on collision that kills the driver of a vehicle, it realistically conveyed the tragic consequences a road crash can have on victims and their loved ones. The commercial brought home the message that 80% of highway accidents are attributed to behaviour on the road, not fate. It concluded with the following statement: “We are all responsible for our conduct on the road”.
Television Commercial
Broadcast between February 5 and March 11, 2007
- QuickTime: 3.0 Mb - 60 seconds
(in French) - Window Media Player: 3.0 Mb - 60 seconds (in French)
Other Commercials
The SAAQ reminds drivers that behaving responsibly on the road is the best protection... for life. We are all responsible for our conduct on the road.
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